Odgers Berndtson Launches Proprietary Intelligence Platform OBDynamics

Odgers Logo Blue (PRNewsfoto/Odgers Berndtson)

Odgers Berndtson launched a proprietary intelligence platform, OBDynamics, which uses big-data and machine learning to deliver data-informed talent intelligence and recruitment services rapidly and accurately. Built on a continually updated data lake of 1.1 billion personal and corporate records, all of which are gathered in accordance with the most stringent international privacy regulations, OBDynamics’ AI-powered platform augments Odgers Berndtson’s traditional offerings, allowing consultants to provide highly detailed talent mapping and analytic services alongside top-end executive and middle market search.

As cutting-edge tools often do, OBDynamics’ development was steered by necessity. “OBDynamics was in embryo when the pandemic hit, and we retooled the program to fight the virus,” said Kennon Kincaid, Chief Operating Officer of Odgers Berndtson U.S. “In New York State, for example, we identified nearly 250,000 qualified healthcare professionals not currently employed in the healthcare space, reached out to all of them, and ended up connecting some 10,000 candidates with short-staffed critical care epicenters.” The firm subsequently worked in similar capacities with New Jersey, California, Louisiana, Massachusetts, Texas and Missouri.

“As the most extensive talent intelligence tool in the search industry, OBDynamics allows us to separate meaning from the vast web of digital noise, and enables our partners to find talent and analyze trends with heretofore unimaginable precision,” said Steve Potter, CEO of Odgers Berndtson U.S.

“For our clients, OBDynamics breaks down into three primary utilities,” Mr. Potter said. “The first is our Talent Intelligence offering, in which we use OBDynamics to build custom analytical maps of things like skills and talent distributions, compensation variation, career progressions and pipeline analyses. The second is a product we call Talent Streams, which is often used in tandem with our Talent Intelligence service. Essentially, it is a highly customized name-generation product in which we provide tailored shortlists of ready-to-hire mid-level candidates to our clients.” “The third product is something we’re calling Augmented Search Intelligence, and it is baked into every search that we do now. Essentially, OBDynamics’ research capabilities help us execute traditional executive searches faster and more accurately than before, generate more diverse fields of candidates, and find the proverbial unicorn candidates that no one else can find.”